MMM@2x

Is MMM right for my brand?

October 2023

Three questions to check if Econometrics is the right technique for you

Maze@2x

MMM. In-house or Agency?

October 2023

Considering Econometrics (aka Market Mix Modelling or MMM) to measure your marketing? But not sure what type of agency to use or whether to in-house?

hedgehog-fox@2x

Are you a Hedgehog or a Fox?

September 2023

The twentieth-century philosopher Isaiah Berlin divided the world into two types of people: Hedgehogs and Foxes.

fantasy-football@2x

Fantasy Forecasts Vs Boring Benchmarks

August 2023

How a classic statistical technique can improve your fantasy football team and the lessons for forecasting marketing campaigns…

Loser@2x

Learning from the Losers

October 2022

The marketing award season is in full swing.  Hurrah…

Strictly@2x

Searching Strictly

September 2021

This article was originally written back in 2021, where we looked at how to use Search Trends to predict the outcome of Strictly Come Dancing…