Sophometrics: your econometrics agency based in the North-West
At Sophometrics, we’re proud to be a Manchester-based Marketing Effectiveness agency.
Manchester is an exciting place to be right now. Broadcasters, leading brands and agencies of all sizes have made their home here, making Manchester an industrious hive of Creativity and Technology. It’s no coincidence that the worker bee is synonymous with Manchester, fitting for a city of hard grafters!
Mancunians don’t hide behind jargon and neither do we.
If we could change one thing though, it would be the weather.
Our Name
Sophometrics means ‘Wise-Measurement’. We don’t just measure stuff for the sake of it. Instead, we analyse and advise on the factors that really matter for your organisation.
Our Values
Our Crew
Steve Cookson
Founder & Data Aficionado
Steve is a man of many interests get him started on Doctor Who, Philosophy or Lego and he will chat all day, fortunately for us he is also a marketing econometrics expert.
With almost 20 years experience across agency and client side, he is all about translating complex data analysis into clear recommendations.
Steve is also an experienced judge, educator and blogger in marketing econometrics. His blog contains his thoughts and experience on Marketing Econometrics, along with the odd reference to Philosophy.
Sheryl Cookson
Client Services & Brand Aficionado
Convinced that Absolutely Fabulous was great inspiration for a career choice, Sheryl passionately pursued a career in Marketing & PR after graduating from University.
Working client-side across multiple sectors and brands for over 15 years, Sheryl has the insight of what clients need to know about their marketing. Working in busy marketing teams and managing agency relationships, Sheryl understands the need for transparency and proving to the business the worth of marketing for further investment. She also understands the need to make data sing. Having very little interest in data previously as a marketer, but then experiencing the power that data knowledge can bring to a brand - she is now a convert.
